Bing: New Features Relevant to Webmasters

Posted Friday, 14 August 2009 at 10:32 by Andrew Liu
Tagged: msn/bing | search engine optimisation (seo)
Read more blogs...

 

Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft's own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

 

Webmaster's center

Bing's primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time.

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent? For example: if you search for [baby monitor], the search results may offer you options, such as "shopping", "reviews", "ratings", and "videos", splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called "Best match." Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell's, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a "Best Match".

Bing Hover Links preview

One of the cool features Bing has to offer is "Bing Hover links". Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.

Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. In an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

Instant answers queries

Recently upgraded, Bing's "Instant answers" feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and wait to be impressed by the result!

Local listing center

Businesses should take advantage of the opportunity to list their company with Bing's newest addition, the Local Listings Center.



Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query. Furthermore, the more information is available, the more people adapt the way they search and surf the Internet. Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated. Microsoft's goal is to improve searcher satisfaction by delivering faster, more accurate and complete results. It is a tough objective that, perhaps, is closer in reach than you think.

 

You can also download the document, Bing: New Features Relevant to Webmasters from our website here.

Web News

How humans and technology conspired to spoil the World Cup Final
The new Video Assistant Referee was supposed to ensure correctness in vital decision-making. It didn't.
--- 16 Jul 2018 10:02 PM

Macbooks for pros: How to decide among several workable options
For high-end pro Mac users, the choices have been pretty barren. But with the introduction of the 2018 MacBook Pros, options open up. Here's how to decide.
--- 16 Jul 2018 08:52 PM

Hacking campaign targets iPhone users with data-stealing, location-tracking malware
Campaign delivers fake versions of WhatsApp and Telegram to victims - and those behind it have tried to make it look like a Russian attack when it isn't.
--- 16 Jul 2018 08:28 PM

U.S. vs. China trade war likely to hit data center, IT spending
The tech sector has been largely spared from President Trump's trade war on China, but the latest batch of tariffs has enough to hit the gear that goes into data centers.
--- 16 Jul 2018 08:00 PM

Watch: A robotic race car zips around this historic track without a driver
A new autonomous racing series will use the same tracks as Formula 1. But will it be any fun without drivers?
--- 16 Jul 2018 07:27 PM

Company Blog


Search Behaviour

Posted Tuesday, 19 October 2010 at 05:58 by Andrew Liu


As an SEO provider, you have one main goal. Get your clients website to show up in search results fo...

Read more...



sm bus drivers missing in Device Manager

Posted Sunday, 18 April 2010
Updated Sunday, 24 February 2013 at 06:39 by Andrew Liu


When installing a new Windows XPinstallation, I seemingly always miss some drivers. One that trouble...

Read more...



Multiple Domains for SEO performance?

Posted Friday, 05 March 2010 at 23:13 by Andrew Liu


Online businesses and websites that cover a broad range of topics or one large topic are sometimes b...

Read more...



Tag Clouds - SEO or not?

Posted Thursday, 04 March 2010 at 04:34 by Andrew Liu


A tag cloud or word cloud is a visual depiction of tags or words related to a site, typically used t...

Read more...



Mozilla Thunderbird and Gmail IMAP Attachments Bug

Posted Wednesday, 03 March 2010 at 20:15 by Andrew Liu


I've been using Gmail since its early inception, and Iwas one of the first to utilise Gmail's IMAPfe...

Read more...



Read more blogs...