Posted Thursday, 06 August 2009 at 10:08 by Andrew Liu
Tagged: web design | search engine optimisation (seo)
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How can a good website design help my Business
You as a business owner should realise how a good website design can help you grow your business and what impact it has on your business prospects. A good website will become an integral part of your growth strategy and help you increase your customer base. You have to ensure that you work with your web designer (or website developer) to come up with a web deign that will help you convert visitors to your website into customers.
In this article I will provide some key pointers towards successfully getting your website development company to develop a website design that will help you grow your business.
- Impact of a good home page: Your home page or landing page is the first point of contact between your business and your customers. Most of the visitors to your website will come to your website through the home page (unless they find one of the inner pages using search engines). You have to ensure that your homepage is interesting and provides a quick snap shot of your organisation’s capability. A good website designer will develop a homepage that will capture the imagination of the visitors to your website very quickly.
- Quick Loading Website: Your website should load within 10 seconds of a visitor coming to your homepage. If your website takes any longer than that, 90% of the visitors to your website will leave without looking at your products and services. The quicker your website design load, the better chances you have of visitor retention on your website. The more time people spend on your website, the bigger the chances are that they will convert into a sales lead. Many web designers and web developers use a lot of images in website design. People do have good internet connection these days but it is also important that your website designer uses web optimised graphics.
- What have you done to establish trust: It is very important that your website establishes trust between you and your customer. Only when visitors to your website trust the information and your organisation, only then they will become your customers. A good way to establish trust is to provide testimonials from your customers, show examples of your work (if possible), provide some good case studies and clearly provide your contact details on your website. I am a big believer in providing an easy way for customers to do business with you. Unless customers can contact you, how will they buy your products and services.
Do remember that Good Navigation is the key! Customers should be able to navigate through your website with ease. It is important that your customers easily find information on your website. Your web designer should come up with a website design that allows visitors to easily find information on your website.
Follow the above few points when getting your website designed and you will get a good marketing resources for your business.