Link Building SEO Strategies

Posted Tuesday, 09 March 2010 at 02:09 by Andrew Liu
Tagged: link strategy | search engines
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Link building might be a necessary step for your search engine optimisation campaign, but very few people like doing it. It’s boring and it’s monotonous. It gets annoying, but I figure the best way to get over it and actually enjoy doing it is to concentrate on two things: diversification and creativity.

Diversification is important for more than just maintaining your sanity too. It stops you from making a huge mistake. Consider, for example, if Google outright ignored links from directories. Would your rankings survive? What if Google said they no longer counted links from article marketing and press releases?

I’m not saying they are or aren’t counting them right now or how much weight these types of links carry. That is a debate for a another time. My point is to get you to consider what your link profile looks like and whatsort of audience they are reaching.

There are several different types of links to consider:

• Generic Link Building – These include the straight link generation with very little to no content involved. Directories and social profiles are a good example.
• Content Link Generation – This type of link building involves mass written content and often involves distribution. Article marketing, press releases, advertorials, blogs, and reviews, for example.
• Social Media Link Building – To be perfectly honest, I see these as being more about traffic than actual links, but I’ll included it here regardless. These involve social bookmarking sites, Twitter, Facebook, and other similar formats.
• Alternative Media Link Generation – This is the creation of videos, podcasts, widgets, and apps, all of which link back to your main website.
• Audience Generated Links – Online quizzes, contests, and link bait all fall into this category. These tactics encourage others to share your content and link back to you for various reasons.
• Content and Media Placement – Instead of buying thousands of dollars worth of links, this type of link building involves a much higher investment into the actual content. This content is then placed on authority sites in an effort to gain permanent, high quality links.
• Link Networking and Feeder Sites – Creating networks of different sites that all link back to your main site.

How you choose to use these methods and what ratios you choose are totally up to you and should depend specifically on your audience. After all, if you’re going to build links, you may as well generate some interest and traffic with it, right?

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