Posted Thursday, 13 August 2009 at 13:16 by Andrew Liu
Tagged: search engine optimisation (seo)
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There seems to be a lot of misinformation about links development, its importance in SEO and in reciprocal links. The truth is, no one really knows the answer - it is a closely guarded secret by the search engines. However, one thing is for certain - reciprocal links do help out. The only way they would be harmful to you is if do so using "black hat" techniques. Being a software programmer myself, it would be difficult for search engine software to detect "black hat" techniques, and only the most obvious and blatant techniques would be penalised by the search engines.
Engineers from some of the major search engines have made statements in the past regarding excessive reciprocal linking because some webmasters were abusing it. Abuse means high volume (hundreds a day) with low relevant sites. They didnt say "don't reciprocal link". Many have clarified "its ok to have reciprocal links" and "reciprocal links occur naturally on the web".
It's easy for self proclaimed experts to say "get one way quality links". Easier said than done.
There is nothing wrong with reciprocals if you follow published guidelines which means maintain high relevancy and very low (natural) volume.
Remember, Fortune 500's reciprocal link every day. A major soda manufacturer links to and promotes a major airline and vice versa.
Read more about this at this thread.