Posted Friday, 05 March 2010 at 23:13 by Andrew Liu
Tagged: google | search engine optimisation (seo) | search engines
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Online businesses and websites that cover a broad range of topics or one large topic are sometimes broken down into multiple domains and, in content terms, it can make a lot of sense to do so. Certainly where no logical link between the topics exists it is almost essential to use more than one domain name and more than one online identity otherwise it can confuse visitors and provide no clear line. In Search Engine Optimisation terms, though, using a single domain for related topics and pages can help all of your pages to enjoy the benefits of a single Search Engine Optimisation campaign.
Optimising Individual Pages
Search Engine Optimisation typically requires the optimisation of individual pages. However, authority sites that have been established for some time and have developed a large number of links enjoy a special relationship with the search engines. Engines like Google will seemingly rank new pages on these sites very highly for a number of reasons; not least because of the age of the domain and the existence of many links pointing to that domain.
Keeping Readers Happy
It isn’t just the search engines that enjoy a good relationship with authority sites either. The readers of those websites will become more and more entrenched in the character of the site. They will visit more often and will return in the hope of their being new content to read. If you offer bookmark and RSS features then your regular visitors can be instantly notified as soon as a new page is added virtually guaranteeing that they will visit in order to read it.
Adding A Blog To Your Domain
A lot of business websites have benefited from the addition of a number of online elements. Web applications, blogs, forums, newsletters, and other forms of online media can certainly prove popular with readers and they also present certain Search Engine Optimisation opportunities. There is some debate over whether websites benefit more from separating, for instance, their blog and their main site but the general consensus is that a blog can be used to drive traffic to your website and build links; adding that blog to your existing domain or at least adding a redirect in your navigation menu will help your Search Engine Optimisation gains.
Don’t Compromise Your Business For SEO
Search Engine Optimisation is something of a balancing act but it never need compromise your online business activities. If you have multiple domains because you offer multiple, distinct, and different services, then there is certainly no reason to jam them together. Search Engine Optimisation is all about relevance and this includes site relevance as well as link relevance and keyword relevance. Keep the sites separate if they demand it.
Search Engine Optimisation Campaigns
Search engine optimisation is broken down into the on page and off page optimisation of your website’s pages. This means conducting separate keyword research, content writing, and link building for each page. Adding blogs and other forms of online media can be used to target more keywords and if you create a blog that is based on or around the same topic as your main website then add it to that domain for the best results.