Optimising your site is like working with a fitness coach

Posted Friday, 14 August 2009 at 10:44 by Andrew Liu
Tagged: search engine optimisation (seo)
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Some people think that getting a website on Google's first result page can be done by purchasing the right product of service. You just have to click a few buttons and that's it. Unfortunately, that's not possible.

If it was that easy to get high rankings on Google then everybody could get high rankings. However, it's obvious that only some websites will make it to Google's first result page and Google chooses these websites carefully.
 

That's why you have to do the right things if you want to outrank your competitors.

Optimizing a website is like working with a fitness coach

There are many similarities between optimizing a website and working with a fitness coach:

• You must be willing to change
  
  Good SEO programs and SEO services will tell you what you have to do but the work is up to you. You must also implement the changes on your website. Take the advice of your SEO fitness coach and do something. Try to improve your website. Do not search for reasons why improvement is not possible. Do the things that are necessary to bring your website into shape even if it requires some work.
• You must be honest to yourself
  
  If you want to be fitter then you shouldn't go to the refrigerator at night and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't torpedo your search engine optimization efforts by doing things with your website that you like but aren't recommended by the SEO service.
• It helps a lot if you have the right equipment
  
  It's easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google's first result page, you need a good domain name, a good server, clean web pages and a good SEO tool. It will be much easier to get good results then.
• It's risky to game the system
  
  If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body. If you want to get quick search engine optimization results, you might consider spammy techniques that promise immediate or very fast results.
  
  These methods can work for some time but Google detects all spam methods sooner or later and your website will be banned from the index.

If you're not afraid of change then your website will get the rankings that it deserves. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things.

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