SMEs move online for efficiencies

Posted Tuesday, 25 August 2009 at 12:24 by Andrew Liu
Tagged: business | government | web applications
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Sydney, 20 August,2009: SMALL to medium businesses (SMEs) in Australia are turning more and more to online technologies, even as they spend less on computer hardware, a new survey has found.

The 2009 e-Business Report by Telstra subsidiary Sensis found SMEs were seizing the opportunities of online technology to boost efficiencies in difficult economic times.

The results are based on interviews with 1,800 businesses.

“Spend on computer hardware and software by small and medium business operators has fallen considerably over the last two years, possibly due to high penetration levels and falling costs of laptops and other equipment,” the report’s author, Ms Christena Singh, said.

“At the same time, businesses have begun focusing on online technology, becoming more creative with the way in which they market their products and services online, and more adventurous with the technology they purchase.”

In terms of online initiatives, a third of SMEs were using email marketing, almost a quarter were using digital advertising channels such third-party websites and portals, and 19 per cent were using online auction sites to sell products and services.

The number one online application, by far, was email 97 per cent, followed by product and service research (92 percent).

Read the Sensis 2009 e-Business Report here.

Source: CEBit

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