Client Portfolio - Case Studies
Case Study 1: Building an Online Profile
For most new websites, building an online profile is a must in today's technology race. Our client chose us because we offered an all-in-one online package that could meet our client's multiple needs in website content management, search engine optimisation and (most importantly) simplicity.
Upon meeting our client's ambitious timelines to get the site up and running, we engage further with the client to develop their online presence. Because the business was a startup, spending dollars into pay-per-click advertising was not an option. "We simply could not afford it when starting out", so WebTop advised on how the business could organically grow their search engine rankings through a combination of smart keywords, industry forums, blogging and social media.
The result is that the client now runs their website purely off organic search engine results combined with strong connections in the social media space across Facebook and Twitter. After only 1 year, they found themselves on the first page of Google for their keywords, and were tracking well on target, with upwards of 400 unique visitors per month from organic search only, each with an average of 5.1 pageviews.
Case Study 2: Integrating Dynamic Supplier Content
As one of the leading specialist travel wholesalers in Australia, our client was faced with a monumentous task of maintaining a complete database of travel products, which included fares, web images and rich content. As a result, WebTop was engaged to automate the tedious task of maintaining prices within the database, which was always a constant struggle in an ever-dynamic industry.
WebTop's first project was to integrate a single supplier's live inventory database with the client's online search engine, thus allow travel agents and end consumers to search for live inventory with live prices. The end result was an upgraded online search engine that could interrogate a third party supplier's database for live inventory and prices, merging this with the client's internal databases and presenting this back to the end user seamlessly. Furthermore, bookings made via the online search engine were automatically made in the supplier's engine. From a cost saving perspective, this automation saved the client over 80% of resouces that were previously dedicated towards managing that supplier's data and bookings.
Due to the immense success of the project, WebTop has completed a second project to integrate a second supplier's live inventory, thus resulting in further cost savings, and are currently scoping out a third.