Client Portfolio - Case Studies

 

Case Study 1: Building an Online Profile

 

For most new websites, building an online profile is a must in today's technology race.  Our client chose us because we offered an all-in-one online package that could meet our client's multiple needs in website content management, search engine optimisation and (most importantly) simplicity.

 

Upon meeting our client's ambitious timelines to get the site up and running, we engage further with the client to develop their online presence.  Because the business was a startup, spending dollars into pay-per-click advertising was not an option.  "We simply could not afford it when starting out", so WebTop advised on how the business could organically grow their search engine rankings through a combination of smart keywords, industry forums, blogging and social media.

 

The result is that the client now runs their website purely off organic search engine results combined with strong connections in the social media space across Facebook and Twitter.  After only 1 year, they found themselves on the first page of Google for their keywords, and were tracking well on target, with upwards of 400 unique visitors per month from organic search only, each with an average of 5.1 pageviews.

 

Case Study 2: Integrating Dynamic Supplier Content

 

As one of the leading specialist travel wholesalers in Australia, our client was faced with a monumentous task of maintaining a complete database of travel products, which included fares, web images and rich content.  As a result, WebTop was engaged to automate the tedious task of maintaining prices within the database, which was always a constant struggle in an ever-dynamic industry.

 

WebTop's first project was to integrate a single supplier's live inventory database with the client's online search engine, thus allow travel agents and end consumers to search for live inventory with live prices. The end result was an upgraded online search engine that could interrogate a third party supplier's database for live inventory and prices, merging this with the client's internal databases and presenting this back to the end user seamlessly.  Furthermore, bookings made via the online search engine were automatically made in the supplier's engine.  From a cost saving perspective, this automation saved the client over 80% of resouces that were previously dedicated towards managing that supplier's data and bookings.

 

Due to the immense success of the project, WebTop has completed a second project to integrate a second supplier's live inventory, thus resulting in further cost savings, and are currently scoping out a third.

Web News

Windows 10's 'Sets' feature is gone and not expected to return
Sets, Microsoft's Windows-management feature which allowed users to group data, sites and other information in tabs, is gone and not expected to come back in a future release of Windows 10, my contacts say.
--- 23 Apr 2019 12:20 AM

AT&T store demos pit Magic Leap versus VR in a tech game of thrones
The wireless carrier, which now owns HBO, has shown the power of marrying its popular content with leading-edge entertainment tech.
--- 23 Apr 2019 12:10 AM

Rebuilding the Edge browser: Google's old code, Microsoft's new mission
The browser wars may not be as important as they once were, but Microsoft's adoption of Chromium could help it return from the Edge of irrelevance.
--- 22 Apr 2019 11:51 PM

'I dumped Apple because it's too prima donna,' said the Best Buy salesperson
In my second attempt to see how different retailers suggest you avoid Apple's ecosystem, a Best Buy salesperson offered an eclectic grouping of gadgets. And some deep emotions.
--- 22 Apr 2019 11:49 PM

AM vs FM: The battle brewing in lidar technology
Could 95 percent of self-driving car projects using lidar be heading down the wrong path?
--- 22 Apr 2019 09:00 PM

Company Blog


Search Behaviour

Posted Tuesday, 19 October 2010 at 05:58 by Andrew Liu


As an SEO provider, you have one main goal. Get your clients website to show up in search results fo...

Read more...



sm bus drivers missing in Device Manager

Posted Sunday, 18 April 2010
Updated Sunday, 24 February 2013 at 06:39 by Andrew Liu


When installing a new Windows XPinstallation, I seemingly always miss some drivers. One that trouble...

Read more...



Multiple Domains for SEO performance?

Posted Friday, 05 March 2010 at 23:13 by Andrew Liu


Online businesses and websites that cover a broad range of topics or one large topic are sometimes b...

Read more...



Tag Clouds - SEO or not?

Posted Thursday, 04 March 2010 at 04:34 by Andrew Liu


A tag cloud or word cloud is a visual depiction of tags or words related to a site, typically used t...

Read more...



Mozilla Thunderbird and Gmail IMAP Attachments Bug

Posted Wednesday, 03 March 2010 at 20:15 by Andrew Liu


I've been using Gmail since its early inception, and Iwas one of the first to utilise Gmail's IMAPfe...

Read more...



Read more blogs...