Client Portfolio - Case Studies

 

Case Study 1: Building an Online Profile

 

For most new websites, building an online profile is a must in today's technology race.  Our client chose us because we offered an all-in-one online package that could meet our client's multiple needs in website content management, search engine optimisation and (most importantly) simplicity.

 

Upon meeting our client's ambitious timelines to get the site up and running, we engage further with the client to develop their online presence.  Because the business was a startup, spending dollars into pay-per-click advertising was not an option.  "We simply could not afford it when starting out", so WebTop advised on how the business could organically grow their search engine rankings through a combination of smart keywords, industry forums, blogging and social media.

 

The result is that the client now runs their website purely off organic search engine results combined with strong connections in the social media space across Facebook and Twitter.  After only 1 year, they found themselves on the first page of Google for their keywords, and were tracking well on target, with upwards of 400 unique visitors per month from organic search only, each with an average of 5.1 pageviews.

 

Case Study 2: Integrating Dynamic Supplier Content

 

As one of the leading specialist travel wholesalers in Australia, our client was faced with a monumentous task of maintaining a complete database of travel products, which included fares, web images and rich content.  As a result, WebTop was engaged to automate the tedious task of maintaining prices within the database, which was always a constant struggle in an ever-dynamic industry.

 

WebTop's first project was to integrate a single supplier's live inventory database with the client's online search engine, thus allow travel agents and end consumers to search for live inventory with live prices. The end result was an upgraded online search engine that could interrogate a third party supplier's database for live inventory and prices, merging this with the client's internal databases and presenting this back to the end user seamlessly.  Furthermore, bookings made via the online search engine were automatically made in the supplier's engine.  From a cost saving perspective, this automation saved the client over 80% of resouces that were previously dedicated towards managing that supplier's data and bookings.

 

Due to the immense success of the project, WebTop has completed a second project to integrate a second supplier's live inventory, thus resulting in further cost savings, and are currently scoping out a third.

Web News

Artificial intelligence works its way into supply chains
AI 'takes over the heavy lifting traditionally done by humans. It delivers deep analysis down to the SKU level, not practical with a manual approach.'
--- 24 Jan 2020 03:09 PM

QUT to use AI and ML in Gold Coast future waterways project
The university will help the Gold Coast Waterways Authority understand how artificial intelligence and machine learning technologies can be used to identify vessel type and determine the number of users of its waterways network.
--- 24 Jan 2020 12:04 PM

Sonos CEO apologises but will not provide software updates for legacy products
At the same time, he pledged to provide bug fixes and security patches for 'as long as possible'.
--- 24 Jan 2020 11:24 AM

Broadcom signs two new multi-year deals to supply Apple components
Broadcom's two new deals with Apple, combined with their 2019 contract, are expected to generate $15 billion in future revenue for Broadcom.
--- 24 Jan 2020 10:41 AM

Sydney embracing contactless transport payments with 30m journeys clocked
The state government will be launching a 'digital Opal card' this year.
--- 24 Jan 2020 10:38 AM

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