Client Portfolio - Case Studies

 

Case Study 1: Building an Online Profile

 

For most new websites, building an online profile is a must in today's technology race.  Our client chose us because we offered an all-in-one online package that could meet our client's multiple needs in website content management, search engine optimisation and (most importantly) simplicity.

 

Upon meeting our client's ambitious timelines to get the site up and running, we engage further with the client to develop their online presence.  Because the business was a startup, spending dollars into pay-per-click advertising was not an option.  "We simply could not afford it when starting out", so WebTop advised on how the business could organically grow their search engine rankings through a combination of smart keywords, industry forums, blogging and social media.

 

The result is that the client now runs their website purely off organic search engine results combined with strong connections in the social media space across Facebook and Twitter.  After only 1 year, they found themselves on the first page of Google for their keywords, and were tracking well on target, with upwards of 400 unique visitors per month from organic search only, each with an average of 5.1 pageviews.

 

Case Study 2: Integrating Dynamic Supplier Content

 

As one of the leading specialist travel wholesalers in Australia, our client was faced with a monumentous task of maintaining a complete database of travel products, which included fares, web images and rich content.  As a result, WebTop was engaged to automate the tedious task of maintaining prices within the database, which was always a constant struggle in an ever-dynamic industry.

 

WebTop's first project was to integrate a single supplier's live inventory database with the client's online search engine, thus allow travel agents and end consumers to search for live inventory with live prices. The end result was an upgraded online search engine that could interrogate a third party supplier's database for live inventory and prices, merging this with the client's internal databases and presenting this back to the end user seamlessly.  Furthermore, bookings made via the online search engine were automatically made in the supplier's engine.  From a cost saving perspective, this automation saved the client over 80% of resouces that were previously dedicated towards managing that supplier's data and bookings.

 

Due to the immense success of the project, WebTop has completed a second project to integrate a second supplier's live inventory, thus resulting in further cost savings, and are currently scoping out a third.

Web News

Four out of five think robots are better than their managers (for some things)
Would you trust a robot more than your manager? A new global study found that the majority of workers most definitely would.
--- 19 Oct 2019 04:27 AM

Architect your automation strike teams
Invisible robots have rocketed automation to a top spot among enterprise initiatives, yet firms are dragging organizational and governance issues along as an afterthought.
--- 19 Oct 2019 03:55 AM

Multifactor authentication issue hitting North American Azure, Office 365 users
MFA issues are impacting a number of Microsoft Azure and Office 365 customers in North America. So far, the causes aren't known, but Microsoft engineers say they're working on it.
--- 19 Oct 2019 03:21 AM

Mark Hurd, former Oracle co-CEO, dies at 62
Hurd took a leave of absence from Oracle in September.
--- 19 Oct 2019 03:17 AM

Adobe adds new AI tools to Data Science Workspace in Experience platform
The update includes advanced customer personalization, product recommendations and streamlined activation.
--- 19 Oct 2019 03:00 AM

Company Blog


Search Behaviour

Posted Tuesday, 19 October 2010 at 05:58 by Andrew Liu


As an SEO provider, you have one main goal. Get your clients website to show up in search results fo...

Read more...



sm bus drivers missing in Device Manager

Posted Sunday, 18 April 2010
Updated Sunday, 24 February 2013 at 06:39 by Andrew Liu


When installing a new Windows XPinstallation, I seemingly always miss some drivers. One that trouble...

Read more...



Multiple Domains for SEO performance?

Posted Friday, 05 March 2010 at 23:13 by Andrew Liu


Online businesses and websites that cover a broad range of topics or one large topic are sometimes b...

Read more...



Tag Clouds - SEO or not?

Posted Thursday, 04 March 2010 at 04:34 by Andrew Liu


A tag cloud or word cloud is a visual depiction of tags or words related to a site, typically used t...

Read more...



Mozilla Thunderbird and Gmail IMAP Attachments Bug

Posted Wednesday, 03 March 2010 at 20:15 by Andrew Liu


I've been using Gmail since its early inception, and Iwas one of the first to utilise Gmail's IMAPfe...

Read more...



Read more blogs...