Yahoo and Facebook align

Posted 22-02-2013
Competition combine to fight Google's dominance

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Makeover ... Yahoo!

Amid declining market share from search engine giant Google, Yahoo's CEO Marissa Mayer has announced a product revamp of the ailing company's website, which now allows Facebook ID's to gain access to content and information shared by friends, such as birthdays, videos and articles. The overhaul follows Yahoo's recent upgrade of one of its most popular services, Yahoo mail.

Yahoo's revenues have been on the decline amid tougher competition from heavyweights Google and Facebook.

Tumult, transition

Seven months into her tenure, former Google executive Mayer has arrested the decline of the internet portal and won favour on Wall Street with stock buybacks among other things. But Yahoo's forecast of a modest revenue uptick this year still pales in comparison with the growth of rivals such as Google and Facebook, which are eating into its advertising market share.

"We wanted it to be familiar but also wanted it to embrace some of the modern paradigms of the web," Mayer said of the product revamp on US TV network NBC's Today show on Wednesday.

"One thing that I really like is this very personalised newsfeed; it's infinite and you can go on scrolling forever," she said.

Among other problems, Yahoo has been plagued by internal turmoil that has resulted in a revolving door of CEOs. Mayer, 37, took over after a tumultuous period during which former CEO Scott Thompson resigned after less than six months on the job over a controversy about his academic credentials. Yahoo co-founder Jerry Yang then resigned from the board and cut ties with the company.

Thompson's predecessor, the controversial and outspoken Carol Bartz, was fired over the phone for failing to deliver on growth. Yahoo's 2012 revenue was $US5 billion. It has been flat year over year, off from some $US6.3 billion in 2010.

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