According to one of the leading voices of Web 3.0, this new-age Internet has been described as "a set of standards that turns the Web into one big database". Sometimes called the Semantic Web, Web 3.0 is a pervasive Web that will be everywhere.
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Terminolgy aside, how does one embrace these new technologies? Quite simply, businesses need to implement their data in such a manner that can be easily transportable and consumed by others via the web. In order to do so, businesses must begin by migrating their data off legacy systems that are both restrictive and inflexible, and start implementing web databases that can service Web 3.0 architectures.
One of the first and foremost pieces of data that a company needs to migrate is their website content. In some respects, your website has already been "assimilated" into a global web database; modern day search engines such as Google, Yahoo and Bing have begun the race towards Web 3.0 in their own right by building a globally accessible web database that can now understand text, media, files and voice, and query this information almost instantenously. One of the biggest hurdles search engines have faced in recent times is the amount of "unstructured data" on the web. Given the quality of websites out there (or lack thereof), it is no wonder that search engines have trouble understanding the mammoth amounts of data that is the internet.
Structuring your website data is not difficult, if this is done correctly from the very start. Unfortunately, lots of web developers simply focus on the aesthetics of a website, and do not consider data and where the data comes from. That is why in order to develop your website content in a scalable manner, you must consider how your data is to be structured, and how it is to be driven to your website. In the not to distant future, businesses will be required to push your website content to partners, to website directories and to other systems. Technologies such as RSS feeds, web service connections and system integrations will become more the norm, as the technology focus shifts away from structuring data and starts to focus on consuming and integrating data.
While a content management system (CMS) utilises a database, most commercial content management systems still work with unstructured data. This is because they are focused on delivering content to the website; they do not focus on storing data in correct data structures.