Web Databases


According to one of the leading voices of Web 3.0, this new-age Internet has been described as "a set of standards that turns the Web into one big database". Sometimes called the Semantic Web, Web 3.0 is a pervasive Web that will be everywhere.


Find out more about Web 3.0


Terminolgy aside, how does one embrace these new technologies?  Quite simply, businesses need to implement their data in such a manner that can be easily transportable and consumed by others via the web.  In order to do so, businesses must begin by migrating their data off legacy systems that are both restrictive and inflexible, and start implementing web databases that can service Web 3.0 architectures.


One of the first and foremost pieces of data that a company needs to migrate is their website content.  In some respects, your website has already been "assimilated" into a global web database; modern day search engines such as Google, Yahoo and Bing have begun the race towards Web 3.0 in their own right by building a globally accessible web database that can now understand text, media, files and voice, and query this information almost instantenously.  One of the biggest hurdles search engines have faced in recent times is the amount of "unstructured data" on the web.  Given the quality of websites out there (or lack thereof), it is no wonder that search engines have trouble understanding the mammoth amounts of data that is the internet.


Structuring your website data is not difficult, if this is done correctly from the very start.  Unfortunately, lots of web developers simply focus on the aesthetics of a website, and do not consider data and where the data comes from.  That is why in order to develop your website content in a scalable manner, you must consider how your data is to be structured, and how it is to be driven to your website.  In the not to distant future, businesses will be required to push your website content to partners, to website directories and to other systems.  Technologies such as RSS feeds, web service connections and system integrations will become more the norm, as the technology focus shifts away from structuring data and starts to focus on consuming and integrating data.


While a content management system (CMS) utilises a database, most commercial content management systems still work with unstructured data.  This is because they are focused on delivering content to the website; they do not focus on storing data in correct data structures.



How is WebTop different?


Because we focus on website data first and foremost, we ensure that your data is structured in the best possible manner for your website to use.  This allows your data to be integrated into other systems within your business, and possibly push your content to other third party vendors by way of using an RSS feed.  Some examples of web databases we have successfully built for clients include:

  • a new client wishing to sell goods via an online shopping cart wanted a website to generate sales.  WebTop's solution focused on building a custom database to store their unique product data, including retail calculations, wholesale prices and storing product images.  WebTop then enlisted the services of our inhouse designer to build the client a beautiful website.  The client's shopping cart functionality was then designed, programmed and implemented, and finally the site was put live.  Because of the focus on their web database, when the client wished to white label their product and apply differing calculations, WebTop simply extended their shopping cart module to new features and the white label solution was completed in under a weeks work.
  • an existing client wished to extend their legacy system to the internet.  One of their options was to use a commercial content management system, but the data needed to be reinput in rich text in the new database.  The developers at WebTop recommended, and subsequently implemented, a custom web service layer that delivered content from the legacy system into a new website.  The website was programmed to consume information from 3 different sources (SOAP, local database and custom XML) to produce the necessary information on their website to drive sales.  The final result was a solution that is now used by tens of thousands of unique visitors on their main website, as well as being prominent via many white label affiliate sites.

Learn more about our unique approach to web site and application development


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